
From Data Insights to Market Disruption: Leveraging Research Expertise to Launch Niche Ideas
Research practices entail the setting up of studies, the extraction and interrogation of data, interpreting the results, and conveying the information in various formats that facilitate the understanding of the data.
Why research expertise?
Research expertise is the advanced skillset required for the process of collecting and analyzing information or data and interpreting the results.
The value that research expertise can add to your organization should never be underestimated.
The reasons why organizations conduct research include:
- Improving current business and marketing strategies or the implementation of new ones.
- Forecasting demand and predicting product requirements.
- Acquisition of new product lines based on brand, functionality, customer preferences or trends.
- Design and creation of new products.
Data insights
Whether it is in e-commerce or retail, financial services or technology, the analysis of current and historical data enables organizations to identify gaps in the market and predict future trends. With this information at hand, …
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