Technology evolves and changes rapidly, often causing ripples in the digital marketing world. Today, thanks to the evolution of the internet and the innovations that it has made possible, there is a host of marketing techniques at the disposal of entrepreneurs.
As much as there are many different ways of digital marketing, they barely seem enough since completion in the online space continues to intensify. Eyal Gutentag and other online marketers are continuously trying to find new ways to reach more consumers and convince them to buy. This has led to interesting innovations in content marketing, which is still one of the most effective methods of social and search engine marketing. Here are three such innovations and trends.
Data-Driven Content
Nowadays, just about everything about business involves data. Companies are now taking advantage of intelligent data collection and analytics tools to create and market purpose-built content. E-commerce websites can deliver highly personalized and carefully curated content to each of their users through AI-powered interfaces and content management systems. The idea of combining data and content results in more effective storytelling, better conversations, and more resourceful content.
Voice Command Content
According to some recent statistics, nearly a quarter of Americans have a smart speaker device at home. A good number of internet users interact with smart speakers, such as Google Home, Amazon’s Alexa, and Siri every day. The popularity of voice search has forced many marketers to rethink their content marketing strategies to leverage this opportunity. Many have resulted to adding question-based phrases and long-tail keywords, which are synonymous with voice queries.
Video Evolution
Over the years, video content has been praised for having better marketing results that other forms of media. Recently, video content has taken a giant leap forward with the popularization of interactive videos, lightweight animations, and animated GIFs. Such developments ensure user engagement and make video content even more effective at storytelling, informing, and educating.
As long as technology keeps advancing, you should expect to see more changes and innovations in the digital marketing arena. Change is not necessarily a bad thing; it helps make things more efficient and easier – but only for those who can keep up with the trends.
