With the advent of smart phone at the end of 2009, nearly every aspect of our lifestyles is affected by the little handy device called the cell phone, fortunately very often in more positive ways than not. Indeed, tapping on mobile marketing trends and incorporating them into your small business marketing strategies can give rise to enhancing your business bottom line.
Our modern lifestyles have enabled us much greater mobility with the help of mobile technology which have impacted many facets of our lives. In fact, this aspect alone has impacted our daily lives to so a great extent and so much more is happening on a daily basis that it is difficult to keep up with, even for most marketers.
Mobile Social Media – A Political Tool That Has Proven Very Fruitful
The then Senator Barack Obama tapped on the younger Americans who seemed to be perpetually on their cell phones via Facebook and Twitter as well as using text messaging to spread and communicate his ideas, political aspirations and create a never-before bonding between the masses and the then presidential candidate.
While that was the first most concerted effort by a high profile politician to use social media in tandem with mobile marketing technology so extensively, we can be sure to see much more of such activities in future within the political arena. Providing political communications a new and exciting avenue of expression will take greater shape over coming decade.
Enhancing Business And Work Efficiency
As it has been for a long time since the debut of the laptop, business meetings have taken a strong virtual presence, what with video conferencing saving you time, money and giving rise to greater efficiency at the work place. Nowadays, multi-way mobile conferencing has become the norm for many businesses. Group sms-ing are made easy with robust mobile technology and we no longer need to be strapped down at our work station with the desktop or laptop. In fact, a simple cell phone in hand is all you need.
Eh… What is Mobile A&P again please?
Mobile advertising or what I would term as Mobile A&P has begun to infiltrate our lives without us even realizing it. We could literally take a walk along a busy street and when we are less than 50 meters from any Starbucks, our mobile will automatically beep and prompt us of a 50 percent discount on its new cranberry caramel flavored coffee. Thanks to the GPS in your smart phone, location based marketing has taken off in a small but successful way.
Goldmine Uncovered – Tapping on The Right Target Audience for Mobile Marketing
Cell phone penetration is about 1 billion out of the entire Chinese population which is the greatest emerging market for mobile marketing is Asia. This is only one emerging country amongst the many, according to Wikipedia statistics, with more than 100 percent cell phone penetration per population in key countries like Saudi Arabia, Hong Kong, Russia, Argentina, Hungary, Chile, Malaysia, Brazil and the list goes on. Based on the above figures, it is not difficult to predict that mobile advertising will become a very lucrative business to embark upon.
Indeed, most of these mobile marketing trends have started and some are fast developing into effective mobile marketing campaigns and more others being perfected over time. Whether you, as the innovative marketer or business owner, can capture the easy profits as first movers, is entirely up to you.
